Brand Partnership Alignment Scorecard

To craft the most impactful partnership for your brand, we first need to understand your unique objectives and requirements. Please fill out this scorecard to help us tailor an irresistible offer.

1. Brand & Contact Information

Brand / Company Name *

Your Name (Agent / Representative)

Email *

Phone Number *

2. Core Partnership Objectives & KPIs

What are the top 2-3 objectives your brand aims to achieve through a partnership like this?

Brand Awareness / Visibility

Direct Sales / Leads Generation

Product Trials / Sampling

Customer Loyalty / Retention

Strong CSR / Community Impact Narrative

Data Collection / Market Research

Content Creation for Brand Channels

Other (Please specify below)

If 'Other' objective, please specify:

How do you measure success for these objectives? (Specific KPIs / Metrics)

Describe the lifestyle, psychographics, or specific demographics of the audience segments your brand is most eager to connect with.

3. Target Audience & Market Fit

How important is direct, personal connection with consumers vs. mass reach?

4. Activation & Experiential Preferences

What kind of on-site activation best represents your brand?

If 'Other' activation, please specify:

5. Content & Amplification Needs

What types of content assets are most valuable for your brand from a partnership like this?

If 'Other' content, please specify:

What are your typical usage rights requirements for partnership content? (e.g., duration, channels)

5. Budget Philosophy & Decision Process

What is your typical budget range for event sponsorships/partnerships of this nature?

What is your typical timeline for partnership evaluation and decision-making?

Who are the key internal stakeholders typically involved in approving such partnerships?

Check Boxes *

I confirm that all information provided in this application is accurate and true to the best of my knowledge. I understand that my application will be vetted by Nyumbani Markets in partnership with Wylde International to ensure quality and alignment with community needs. I agree to adhere to Nyumbani Markets' Vendor Guidelines and Code of Conduct if selected.

I have read and agree to the Nyumbani Markets Terms & Conditions and Privacy Policy.